Analysis of Organizational Performance through Environmental Uncertainty and Business Strategy: Case Study of Garuda Indonesia

نویسندگان

چکیده

Organizational performance plays an important role as a measure of the success organization or company. To achieve this success, organizational is influenced by many factors, including environmental uncertainty and business strategy that has been implemented organization. The airline industry in Indonesia high competitive condition faces challenge with gain tight margin. researches on most suitable choice for midst order to obtain have not examined Indonesia. This study aims determine effect Garuda Based research finding, it was known could affect positively organization, choices cost leadership, focus orientation, differentiation. But, turned only differentiation which able performance. conclusion test result referred Indonesian very dynamic environment demanded be offer unique different product service from other competitors deliver higher value customers, so good

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ژورنال

عنوان ژورنال: Journal of economics, finance and management studies

سال: 2021

ISSN: ['2644-0490', '2644-0504']

DOI: https://doi.org/10.47191/jefms/v4-i10-29